Mobile app that enhances the tourist experience at Mosquée Hassan II by providing an audio guide that eliminates wait times for guided tours and offers detailed insights with accompanying photos.
Individual Contribution
I was instrumental in enhancing the visitor experience at this iconic landmark. I conducted on-site user research, engaging with tourists to identify their pain points and preferences regarding traditional guided tours.
I was instrumental in enhancing the visitor experience at this iconic landmark. I conducted on-site user research, engaging with tourists to identify their pain points and preferences regarding traditional guided tours.
Problem Statement
Visitors to Mosquée Hassan II face significant challenges due to the long wait times for scheduled guided tours, which occur every 20 minutes. This leads to frustration and limits the overall experience of tourists, who may miss out on valuable information and engagement during their visit. Additionally, existing tours do not provide detailed insights or visual aids, leaving visitors wanting a more immersive and informative experience.
RESEARCH
Target Audience
International Tourists
- Demographics: 25-50 years old, visiting Morocco for the first time
- Needs: In-depth cultural and historical insights about the mosque
- Pain Points: Language barriers, limited time, dislike of waiting for tours
Local Visitors and Families
- Demographics: 30-55 years old, often visiting with children or groups
- Needs: A more engaging and educational experience for the whole family
- Pain Points: Difficulty keeping children engaged; tours starting at inconvenient times
Solo Travelers and Photography Enthusiasts
- Demographics: 20-35 years old, independent travelers or hobby photographers
- Needs: Flexibility to explore at their own pace with detailed visual content
- Pain Points: Lack of access to close-up views and key architectural highlights
EMPATHY MAP
Says
"I wish the tours were more flexible." "I want to see more details."
Thinks
"Is this tour worth the wait?" "How can I make the most of my visit?"
Does
Waits for scheduled tours; takes pictures; listens to guide.
Feels
Frustrated by long wait times; excited to learn about the mosque.
HIGH FIDELTY DESIGNS
